Nursery website pricing, published in full
Three build packages, one care plan, one optional search and AI visibility retainer. Every number is on this page. Nothing is bundled and nothing needs a call.
A nursery website costs £1,495 for a single setting of up to eight pages, £2,995 for an established nursery and £5,995 for a group of two or more settings, as a one-off fixed price. The care plan is £50 a month and optional. Search and AI visibility retainers are £497 or £1,997 a month and also optional. Nothing here needs a call to find out.
Build packages
One-off, quoted from. 50% to start, 50% on completion. The deposit is non-refundable because design work begins on receipt. Two rounds of revisions included at the design stage and two at the build stage.
Starter
from £1,495
Single-site nursery or pre-school
Up to 8 pages, funded hours and fees page built to the April 2026 rules, enquiry form into your inbox or your software.
Choose StarterNursery
from £2,995
Established nursery with something to say
Up to 18 pages, room-by-room pages, a page per district you draw from, recruitment page, report-card-ready Ofsted section, waiting list form.
Choose NurseryGroup
from £5,995
Groups with two or more nurseries
One brand, a full section per setting, central enquiry routing, careers hub, location cluster, group-level schema.
Choose GroupCare plan: £50 a month, additional to the build
What it covers
Domain registration and management, hosting, software and technical updates, security monitoring, daily backups, one free minor change a year (a fee update, a new staff photo, a changed opening time), and one professional mailbox on your domain.
The terms
Rolling monthly. 30 days notice either side. No minimum term and no exit fee. The price is reviewed at most once a year with 30 days written notice. Full detail on the care plan page and in clause 7 of the terms of business.
SEO and AI visibility: one optional retainer
Same pages, same structured data, same writing doing both jobs, so it is one service with two sizes, defined by how many search phrases we work on. AI visibility is included at both. Most settings take the website alone and add this later, or never. That is fine.
Local
£497 a month
10 keywords
Ten keywords, usually your town and the two or three districts around it, plus AI visibility work on the same pages.
Choose LocalArea
£1,997 a month
50 keywords
Fifty keywords across every district, room type and search phrase you compete on, plus AI visibility, for groups or settings in dense boroughs.
Choose AreaWhat is not on this page
Photography, video and printed material are not included and we do not resell them. Google Ads management is not offered; the whole argument of the site is that a good local page earns what those clicks cost. Software subscriptions (Famly, Ovivio and the rest) are yours, we only connect to them.
Payment
Bank transfer. Invoices are itemised. VAT is added where applicable. The care plan and retainer are invoiced monthly in advance and stop 30 days after you tell us in writing.
Us, a website builder, or a generalist agency
Three honest routes to a nursery website. Which one is right depends on how much of it you want to do yourself.
| Template builder | Generalist web agency | Full Rooms Websites | |
|---|---|---|---|
| Typical cost | £15 to £40 a month, plus your evenings | £2,500 to £10,000 | £1,495 to £5,995 fixed, plus £50 a month care plan |
| Fees page to the April 2026 DfE rules | You write it | Only if you brief it | Built in, with the DfE chargeable extras template underneath |
| Ofsted report cards, from November 2025 | Not handled | Usually a single-word grade badge | Report card layout, QR badge to your report |
| Famly, Ovivio and eyworks enquiry forms | Manual embed | Quoted as an extra | Included, or a plain form into your inbox if you use no software |
| A page for each district you draw from | Rare | Charged per page | In every package above Starter |
| Who owns the files | The platform | Varies, ask before you sign | You, on completion, as plain HTML |
| Time to live | A weekend to a month of your evenings | 6 to 12 weeks is typical | 2 to 6 weeks |
Agency range from Duport, Average Cost of Website Design for Small Business UK, read 11 September 2026. Builder pricing from published list prices, same date.
What nursery owners say
Firefly Nursery
The team designed and developed our new website and continue to work with us on an ongoing basis through their SEO and AI Visibility package. They’re helping us strengthen our presence on Google and across emerging AI search platforms, so more local parents can discover our nursery online. It’s great having one team looking after both our website and our long-term digital visibility.
Oak Tree Nursery
We wanted a website that really captured the warmth and personality of our nursery and gave parents confidence in choosing us. The finished website does exactly that. It showcases our setting beautifully, explains what we offer clearly and makes it incredibly easy for prospective parents to arrange a visit or get in touch.
More enquiries from local parents
Our new website has made a huge difference to our online presence. Parents can quickly understand what makes our nursery special and easily take the next step to arrange a visit. We’ve had fantastic feedback on how professional, welcoming and easy to use the website is.
Questions nursery owners ask
Is the care plan included in the build price?
No. It is £50 a month on top of the build, stated as such on every package card. We keep it separate so the build price is the build price.
Do we own the website and the domain?
Yes. The site files are yours on completion. The domain is registered in your name, or as your agent and transferred free on request or when the care plan ends.
Is there a contract on the SEO retainer?
No minimum term. It rolls monthly and stops 30 days after written notice. The two tiers are defined by keyword count, ten or fifty, so you know exactly what is being worked on.
Why is the Group package "from" a price?
Because a group with two settings and a group with twelve are different builds. The from-price covers two settings with a full section each; we quote the rest per setting in writing before you commit.
How much does a nursery website cost?
A nursery website in the UK costs between about £1,000 and £6,000 as a one-off build, plus £20 to £60 a month to keep it running. Ours are £1,495 for a single setting of up to eight pages, £2,995 for an established nursery and £5,995 for a group of two or more, with a £50 a month care plan on top. Monthly-only offers from £15 to £40 exist, but you usually rent the site rather than own it.
What is a fair price to pay for a website?
For a small UK business, a freelance build is typically £800 to £3,000 and an agency build £2,500 to £10,000 (Duport, June 2026). A fair price is one quoted as a fixed figure in advance, with the page list written down, the revision rounds stated, and the files yours at the end. Anything quoted only after a phone call usually varies by who is asking.
Does it cost money to keep a website running?
Yes. A domain is roughly £10 to £20 a year, hosting £50 to £200 a year, and updates and security either your own time or a care plan. Ours is £50 a month and covers the domain, hosting, backups, security monitoring, one mailbox and one minor change a year. It is optional and you can leave with 30 days notice.
How long does it take to build a nursery website?
Two to five weeks for a single setting, three to five for an established nursery, four to six for a group. The clock starts when your brief is complete. The slow part is almost always waiting for fees, room details and staff names, so the faster you send those the sooner it is live.
Do we own the website at the end?
Yes. On completion and full payment the files are yours, as plain HTML with no proprietary platform to be locked into. Domains we register go in your name where the registrar allows it, and transfer to you free of charge whenever you ask, including if you stop the care plan.
How much does SEO cost in the UK?
Small-business SEO retainers in the UK usually run from about £300 to £2,000 a month. Ours are £497 a month for ten search phrases and £1,997 for fifty, both including AI visibility, both rolling monthly with 30 days notice. Anything charged as a percentage of your revenue, or sold with a ranking guarantee, is worth walking away from.
Tell us which package fits, or ask us to say. Reply in writing within one working day.
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